Chiswick House in Summer Fashion Blog Photoshoot
Okay, so a debate that has been running throughout the world of content creating over the past few months has been the following: should we still be blogging?  With the rise of Instagram bringing in lucrative deals left, right and centre, many are starting to question the purpose of continuing to blog.  Sure, it's time consuming, but it's so much more than that.  With a share sized pack of Malteesers sitting prettily next to me, I've been brainstorming three reasons as to why I believe keeping your blog alive may just be the best thing you can do for your content creating journey.  And perhaps now more than ever before...
Accessorize Pink Velvet Hairband
Urban Outfitters Swing Floral Dress
Chiswick House Wedding Photographer


C A R E E R   O P P O R T U N I T I E S   |   O N L I N E   C V   O F   C R E A T I V I T Y

Warning: i'm totally biased on this one.  I secured my current job as a content writer at Farfetch via the body of work visible through A Glass Of Ice.  Secondly, I've recently launched a new photographic service; of which my blog serves as the perfect landing page for potential clients to peruse.  If you're blogging and creating content online, it's likely you have other creative pursuits.  If that's a hard yes from you, then your website is well worth keeping around to showcase your talents!


C O L L A B O R A T I O N   O P P O R T U N I T I E S

Contrary to popular belief, brand collaborations are still very much thriving outside of social media.  Some of my most exciting opportunities have arrived via my blog, and perhaps even more so now than before Instagram became Collab Central.  This is due to various factors including SEO, attaining a permanent mention online, reaching a creator's more loyal audience and so much more.  If you don't have a media kit, now is the time to create one so that potential brand partners are able to see the fabulous results you can deliver via your blog


C R E A T I V E   O U T L E T

Do you have a cohesive theme across your social media?  Me too.  And you know what, sometimes it can be restricting.  There, I said it.  The outcome is very much worth it and I'll admit to adoring my current aesthetic for Instagram, however that doesn't take away my pure and unadulterated joy at being able to move in any direction with A Glass Of Ice!  I find that styling and editing techniques in particular are more 'free and easy' here on my blog.  If you're still not convinced, you could perhaps try playing around a little more on your blog and if you adore the outcome - apply it to your Instagram feed!  Ta-dah!  A win-win...


Urban Outfitters Floral Dress Fashion Blog Styling
Urban Outfitters Summer Fashion Blog Photoshoot
Chiswick House London Fashion Blog Photoshoot
Above all else, I feel as though having a blog/website of your own to create content is crucial for creative development.  It's pretty much how most of us started out before Instagram even began to show signs of blossoming.  And besides, the beauty of social media and content creation in general is how everything is constantly moving, progressing and evolving.  The flip side of this, is that a style or perhaps even an entire platform can be here today, gone tomorrow.  Your blog however?  Here for as long as you please. 
Accessorize oversized plush pink hairband
Luxury London Fashion Blogger 2019
Boots gold shell layered necklaces
I'd love to hear your thoughts on this post.  If you have a blog, why do you still enjoy updating it?  Do you think you'll stop anytime soon?  Let me know in the comments below!

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With love,

Gabrielle x